Sunday, January 13, 2013

Write Better Copy by Watching Movies

Write Better Copy by Watching Movies

By Ray Edwards

In the course of writing some blockbuster promotions (a number of my sales letters have brought in seven-figure paydays for my clients), I've seen what works when it comes to copy.

I believe there is a "magic ingredient" you can inject into any anemic, pathetic, lackluster piece of copy ... and transform that underperforming sales letter into an order-getting engine of prosperity.

How did I stumble upon this "secret"? Watching movies. More specifically, watching movie trailers (also known as "previews").

Source: http://feedproxy.google.com/~r/JoelComm_com/~3/w-jtptXpy2k/write-better-copy-by-watching-.html

George Paz Arthur F. Ryan Matthew K. Rose David C. Novak Daniel R. DiMicco

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