By Ray Edwards
In the course of writing some blockbuster promotions (a number of my sales letters have brought in seven-figure paydays for my clients), I've seen what works when it comes to copy.
I believe there is a "magic ingredient" you can inject into any anemic, pathetic, lackluster piece of copy ... and transform that underperforming sales letter into an order-getting engine of prosperity.
How did I stumble upon this "secret"? Watching movies. More specifically, watching movie trailers (also known as "previews").