Monday, January 7, 2013

Facebook’s EdgeRank and Social Media Optimization: Brian Solis

Robin Good's insight:

Brian Solis illustrates in this solid and well referenced article why engagement is the key variable you need to work on to build your online business future.

He writes: "What are the underlying EdgeRank factors that define whether or not someone sees a post in the news feed?

1) Facebook looks at whether or not you’ve previously interacted with an author’s posts or whether or not your friends are engaging around those posts.

2) If content is or isn’t engaged by your social graph and the network at large affects what you see and what you don’t see.

3) EdgeRank also examines whether or not your have interacted with similar types of posts in the past, i.e. photos, videos, polls, etc.

4) If content or page hosts have received complaints by other users, chances are that you will not see it."

Informative. Insightful. 7/10

Full article:


Jeffrey L. Bleustein Nobuo Katsumata Richard D. Kinder Dennis H. Reilley Grant Alfred King

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