Update: It turns out that to set a price above $50 on Clickbank, they need to do it for you. So I’m just waiting for confirmation then the price will be increased. I expect it to be done 24 hours from now. This isn’t a post based on any marketing tactics or insights I have to share with you, so I’m going to keep it fairly brief, since I know you’re all busy. After Sunday, we’ll be raising the price of OptinSkin from $47 to $67. That’s pretty much 96 hours from now (and dropping) until the launch price disappears.
I had been pushed by a few people when I first announced the product to raise the price, but I wanted to keep it affordable and get it in the hands of people who really need the solution it offers. We’re closing in on 3,000 customers now, so I definitely think that’s happened.
There are quite a few reasons why the price has increased, but the main ones are:
- Feature Growth: The plugin we launched at the end of February, almost 7 months ago, is a shadow on the plugin we have now. It adapts on mobile themes, has improved split-testing, 5 new designs and the backend is literally about 15X faster at loading then when it was released. Add in dozens of bug fixes and other feature additions, and this alone I feel justifies an increase.
- The Cost of Support: Right now I’m actually spending more money on supporting the product than I am on development. This is partly because we’re very happy with where the plugin is feature-wise, but for a small number of users we’ve literally spent dozens of hours helping them with conflicts their other plugins and themes have created, going above and beyond what we really should support. We’ve definitely made a financial loss on a few customers, simply because I wanted to keep our standards high.
- The Company is Growing: We have other software on the verge of being released, and the extra income from each customer will be used to bring more staff into the team, and allow us to focus on development as much as support. At this stage we don’t mind if our customer growth slows, since we have a number of products we would love to get onto the market.
I’ve closed comments because all four of us are checking our inbox right now, so if you have any pre-sales questions, please send an email to email@example.com. Normal posting will resume next week, where I have an exciting personal announcement to share.
I was going to end this post with all the reasons you should pick up a copy if you haven’t already. But I’ll let our customers do that…
— Stacey Herbert (@BrazenCW) August 27, 2012
@viperchill support on OptinSkin is awesome. I received replies on Sunday and everything was fixed in no time. Thanks
— Le Coz Thomas (@TomLeCoz) June 11, 2012
— Jason (@methodsem) June 7, 2012
Just invested in OptinSkin by @viperchill – so far I am mightily impressed! A 9.5% opt-in rate straight off the bat on my test blog
— Richard Adams (@richardnadams) May 22, 2012
Just installed OptInSkin from @viperchill and I’m thoroughly impressed. This coming from an email marketing pro. Time to watch my list grow!
— Terry Lee (@ImTerryLee) May 1, 2012
— Cathy Presland (@CathyPresland) March 29, 2012
— Jon Wiggens (@jonwiggens) March 31, 2012
@viperchill Your new plugin kicks ASS. Love it my man!
— paulgram (@paulgram) March 23, 2012